Australian Attractions and the China market
China is destined to be Australia’s top tourism market. In the year to June 2011, for the first time, over half a million short term visitors arrived from China — an increase of 20% in one year. Australian Attractions predicts the annual arrival of more than a million Chinese visitors by, or perhaps even before, 2015. Airline seat capacity between China and Australia grew a remarkable 30% in 2010.
Australian Attractions first visited China to promote our tourism clients in 1998 and correctly discerned the potential from that extraordinary country. As Tourism Australia CEO Andrew McEvoy said recently, ‘We have spent 12 years becoming an overnight success in China’. We at Australian Attractions feel the same way.
China is a complex market. It is far more than Beijing, Shanghai and Guangzhou. Its extraordinary size, both geographically and in population, makes it many markets, with significant regional differences. We understand these regions and their differences and are able to work these markets very cost-effectively.
Our clients now benefit from the more than a decade of hard work in China. You can, too. Call us to learn how Australian Attractions can help market your tourism products to China, Australia’s soon-to-be number one inbound tourism market.